In order to help the companies to access the European market to meet the admission, on June 2021 CEFE International was assigned to create the TMAS (Tourism Market Access Strategy) E-learning course. We were pleased to be involved in this project, as we are enhancing the digitalization of learning approaches, facing the challenges of pandemic time. Besides, we have been working intensively with IPD since 2017.
In the tourism sector, the IPD – Import Promotion Desk brings together the interests of European tour operators with those of tourism partner companies in emerging growth markets. Apart from the tourism sector, CEFE International supported exporters from four more IPD sectors (natural ingredients, fresh produce, cut flowers, sustainable timber products) in the cause of the “Digital Business Coaching Weeks” (2020) through individual online coaching to increase the import from selected developing and emerging countries to Germany and Europe.
Further on, we were preparing and giving virtual sessions on “Export marketing plans” within several projects aiming to facilitate and to sustainably increase the import from selected developing and emerging countries to Germany and Europe.
In 2019, CEFE International has developed and implemented the two-days cross-sectoral Training of Trainer and developed the full training material to trade fair participation in Germany. The objective of this assignment is to train external coaches and GEPA staff on the content of the course as well as on how to hold the course themselves.
The Tourism Market Access Strategy (TMAS) E-learning course is for all IPD partner companies from the tourism sector, striving to successfully enter the European Market and understand the benefits of a well-structured market access strategy. This course is supposed to be asynchronous, meaning that companies can complete it online according to their own schedule. While participating in the course, companies will understand opportunities and threats when entering the European tourism market. They will know their strengths and weaknesses and will be able to design a concrete action plan with specific steps based on the market access strategy.
The course is uploaded on the IPD- learning.de platform, which is recommended by CEFE international. It is divided into three modules accompanied by a case study. The case study showcases Juanita from Ecuador, a small tour operator looking for opportunities to enter the German speaking tourism market. The case study is embedded in the whole e-course in the process of developing TMAS to enter the European tourism market.