Export Marketing Coaching

Export Marketing Coaching

Client: GIZ

Region/Country: Africa - Ghana

Period/Year: 08/2021-03/2022

Business Area: Trade Promotion, private sector development, capacity building

The project aimed to facilitate and sustainably increase imports from selected developing and emerging countries to Germany and Europe.

Services Provided

  • Conducted intensive coaching (both asynchronous and face-to-face) for an export company from Ghana in the fruit sector.
  • Collaborated with the export manager to develop an export marketing plan.
  • Provided guidance on financial planning as part of the export marketing strategy.
  • Event Management Support for the Organization and Execution of the "Invest in Rwanda: German Rwandan IT & Business Services Summit 2024"