2021 – 2022.
As a fast-growing sub-area of trade, e-commerce can be a driver for national economies. There are plenty of opportunities for African small and medium enterprises to be part of this e-commerce revolution, tap into new markets locally, regionally and globally, and shorten the supply chain to the end consumers. However, many challenges remain. Specifically, environmental and social factors will be decisive for a sustainable e-commerce ecosystem. Trade and e-commerce promotion projects are often isolated activities, lacking sustainability aspects.