Client: Sequa
Region/Country: Africa - Ethiopia
Period/Year: 10/2020 - 12/2020
Business Area: Trade Promotion, Private Sector Development
This project strengthened the export capacities of Ethiopian spice and herb producers through training on market research and export marketing.
Services Provided
- Execution of virtual sessions on market research and food trends.
- Training on developing an export marketing plan for international markets.
- Provision of guidelines for Ethiopian exporters on accessing global markets.
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