Project title

Project description

Services provided



09/2013 – 04/2015

Globus Business Exchange Programme (GloBus)

The Global Business Exchange Programs (GloBus) targets small and medium enterprises (SMEs) in Germany and Morocco. The goal is to prepare Moroccan managers to start sustainable business cooperation with German companies. The program aims at strengthening the management skills of managers of Moroccan small and medium-sized enterprises through education, dialogue and network formation and at the same time to qualify them for the requirements of international economic relations, especially with Germany. In order to do so, Moroccan educational institutions are qualified to realize courses on ‘International Management’ and ‘Economic cooperation with Germany/Europe’. These courses help SME managers to prepare themselves for their stay in Germany, where they shall enter into business cooperations with German enterprises. Therewith, the program gives rise to the establishement of concrete economic relations between companies in the partner countries and Germany and contributes to economic development and competitiveness.

In the framework of this programme, professors and trainers from universities and educational institutions in Morocco were formed in a CEFE Training of Trainers (ToT) which focused on export management, communication, intercultural management and cooperation with German enterprises. Together with the master trainers from CEFE International, the participants developed courses to equip Moroccan managers with the necessary skills to enter into business cooperation with German enterprises. Those courses were conducted in Morocco under the supervision of CI master trainers. In sum, CEFE International executed the following tasks: Coordination mission to Morocco / concept and curriculum development of learning modules / planning and execution of ToT in Germany/ preparation and conduction of coaching session in Morocco including supervision of five pilot trainings / backstopping/ documentation and report writing.

Leave a Reply